Why You Need to Keep Brands Out of Phishing Simulations

The top 4 brands in the world—Apple, Google, Microsoft, and Facebook—are worth over $500B. Not the operations of those brands, not their proprietary technology, or their real estate—the brands alone. When something is that valuable, companies protect it zealously. They monitor how their brands are used and take action to defend them.

Cofense stands firm on not allowing 3rd party brands or logos to be utilized in our phishing simulations without prior express permission. There are times when we may partner directly with specific brands and organizations on the official inclusion of their brand assets in simulation content where it makes sense for something like an enterprise targeted phishing simulation. However, this is done in strict strategic collaboration with the brand’s legal and executive counsels to ensure the mission and strategy of protecting both the brand and reputation of ourselves and our strategic brand-partners is maintained throughout the entire exercise.